The above headline and photo are part of a “quit smoking” marketing piece utilized in the past.  The text of the piece discussed the percentage of female smokers who use smoking as a way to control their weight (almost 40% (from... Read More

When the Seinfeld show was written about, the term “the show about nothing” was often used.  In Season Four one of the storylines had Jerry and George “pitching” an idea to NBC for a TV show.  They chose to pitch... Read More

My handwriting was terrible when I was young.  As soon as I learned to write, I knew I had an issue.  One of the teachers and my mother both worked with me to make my handwriting presentable.  I wrote countless... Read More

There are others that get honorable mention. A short list: The Notebook, West Side Story, Love Story, The Big Sick, Terms of Endearment, Titanic, Ghost (and you can add your favorite to the list). But none of them have had... Read More

I was an excellent athlete—up until tenth grade.  I injured my back and wasn’t properly diagnosed for 18 months.  I had severe pain in my left leg and was walking with a limp.  My godmother convinced my parents to take... Read More

I was in the basement of this building to sell bodybuilding supplements. And I was great at it.  I sold pallets full of creatine, whey protein, an ephedra-loaded  pre-workout drink called Ultimate Orange and other products.  My territory was the... Read More

EB is Exercise Bulimia.  It is a condition and term developed by somebody much smarter than me.  EB is diagnosed when a person is addicted to the gym.  Injury or illness will not prevent an EB sufferer from getting to... Read More

If you Google the phrase “Why Wellness Programs Don’t Work” you will return 455 million results in 0.59 seconds (go ahead, try it).  The list of publications telling you why such programs don’t work include Wharton’s Knowledge at Wharton, the... Read More

I once saw a sign for the Sun Wellness Center in Tampa, Florida.  At the time, I was interested in anything and everything related to preventive health.  I was a bit surprised when I walked into the building and found... Read More

I love diners. I have done a lot of work in them, met clients in them and met people in diners who became clients.  I could take you to a coffee shop on 27th Street and show you the table... Read More